Usually, when you arrive at the checkout at shops, they ask you whether you’d consider buying another item that’s on discount. The checkout lady/guy is just doing her/his job, selling more products to increase revenue. And there is nothing wrong with that. Just like any other job, sales is a noble profession. If I believed the contrary was true, I would not have worked in sales:)
But sometimes I question whether we are buying more than we actually need. When you are asked at the checkout if you’d like to buy another pair of shoes for half their price, you do not necessarily ask yourself whether you need another pair of shoes. You probably think to yourself, “Wow, this is an amazing offer. I will definitely take it”. And the shop assistant scores another goal. Don’t panic, you are not alone. We have all been there:)
Now let’s imagine that in the shop right next to the checkout, there’s another employee. And before you take the discounted shoe offer, that employee interrupts you and asks, “Excuse me, do you think you have enough shoes at home? I mean, do you really need another pair of shoes even if they are half price? Remember that each non-necessary item you buy has an impact on the environment.” What would you do?
I think we need such a new profession because as consumers we are not playing on fair playgrounds. Every day we are pushed towards buying more, and not many people are encouraging us to reconsider our purchases. We are all victims of impulsive buying at some point in our lives. But are there any tricks you can use to minimize compulsive buying? I think there are, and we better use them because I do not see the above imaginary profession becoming a reality anytime soon:)
Minimizing Impulsive Buying Tip #1:
Kendra Adachi, the author of The Lazy Genius Way, suggests not bringing any additional object into your living spaces unless you can visualize where to put the item.
Minimizing Impulsive Buying Tip #2:
This tip mainly applies to online shopping. Try to use a prepaid card with less than £5.00 on your online shopping account. Top-it-up as you buy. Buying things with credit cards is usually easier because we do not see the actual money leaving our wallets. We tend to spend endlessly. But if you can get into the habit of transferring money from one account to another before you buy anything, such practice will give you some breathing room to reevaluate your purchase again.
Got any tips and tricks against impulsive buying that you’d like to share? Please write them in the comment box below:)
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